Essential Components of an Online Store
Of course, if your goal is to increase sales and make money, you can’t simply throw a product online and hope your business takes off — you’ll need to lay some groundwork first.
Yes, creating a good product is central to a successful business, but there are several other components to running an online store that shouldn’t be overlooked. Here we’ll dive into the most important ones to help get off to a good start.
Brand name.
First impressions count, and choosing the right brand name has the ability to make or break your business.
No matter how great your product is, a forgettable brand name runs the risk of getting buried among the pack. But a catchy, intriguing brand name has the potential to capture your audience and attract them to your website.
In many ways, a brand name tells the story of your business. It conveys what your business stands for, what your values are and what you can offer your customers. And as a result, customers will often associate your brand name with your product and how it makes them feel.
Even trademarked brand names like Kleenex, Chapstick and Band-Aid are often used today to describe any brand in a given product category — which goes to show just how strongly we associate brand names with the product they represent.
Here are five simple steps to coming up with a memorable brand name:
Put pen to paper and brainstorm with key stakeholders to create a list of possible names.
Keep it simple, using clear, descriptive words and aiming for positive connotations.
Stand out from the crowd, and make sure the name doesn’t sound similar to those of your competitors.
Stay away from trendy buzz words, and instead choose a name that is classic and timeless.
Choose a name that will look and sound good in logos, slogans and your domain name.
